Unlock Your Business Worth

Today, in 4 minutes or less, you'll learn:   

1. Setting your pricing strategy requires knowing your value and ideal client — understand what your ideal customer is willing to pay, check competitors, and position your offer confidently.  
2. Work through mindset and commit — address money blocks, set prices that excite you, and decide within three days to avoid overthinking.  
3. Be strategic and over-deliver — use discounts wisely, consider payment options, and consistently deliver more value than expected to build loyalty. 

One of the biggest challenges when starting a business can be figuring out what to charge. It's normal to feel uncertain, but here's a truth I want you to remember: ‘You are allowed to price your work with confidence — and people will pay for the value you bring’.  

I want to share a practical checklist in today's newsletter to help you work through your pricing decisions.  

Key Pricing Tips for Your Business  

#1 Start with your ideal client  

What would your ideal client be willing to spend? Understanding this helps give you clarity.  

Also, ask yourself: What have I spent on courses, products, or services like mine? Your spending habits can offer clues.  

#2 Work through your money mindset  

Money blocks can hold you back.  

Consider doing a money mindset course or reading books on pricing and value — they can boost your confidence to ask for what you're worth.  

#3 Check your competitors  

What are others charging? Where do you fit?  

You don't need to match them exactly, but understanding your space helps you position yourself — are you offering low-priced/high-volume or premium high-value/low-volume goods or services?  

#4 Make a decision quickly  

Give yourself no more than three days to decide. Sitting on pricing decisions for weeks can drain your energy.  

#5 Feel confident and excited  

You need to believe in the benefits your clients will get.  

If you don't tell people confidently what you do, they won't know! No hiding — share your offer proudly.  

#6 Reverse-engineer your goals  

How many people do you want to sell to/serve? What's your revenue goal?  

Check if the math adds up — if not, you need to adjust your price or offer.  

Bonus Tips  

• There's no 'critic-proof' price: crowdsourcing your price by asking people what they are prepared to pay can be risky. Remember: raising prices later is easier than lowering them (nobody wants to feel ripped off!).  
• Not everyone will be ready: if someone can't afford you, that's okay — off them free resources you may have available. They may not be your client right now. There may still be opportunities to work together in future.  
• People spend on all sorts of things: if you're offering value, stand tall in your pricing.  
• Be smart with discounts: discounts can work, but use them strategically — to create urgency, not to undervalue yourself.  
• Consider your payment options: will you offer one or tiered pricing (basic/premium)? Will you allow payment plans? Sometimes, making it easier to pay can open the door to more customers.  
• Deliver more than expected: when you consistently over-deliver, you create loyal, raving customers who stay and recommend you.  

Final Thoughts  

Pricing is not just about numbers — it's about how you position yourself and the value you believe you bring.  

You deserve to feel excited and confident about your prices!  

If you need more help, reply to this newsletter — I'm happy to share resources or book recommendations on money mindset and pricing.