Making a Start - Your Customer Experience

Making a Start - Your Customer Experience

It is so valuable that you start thinking about how you can improve your customer experience throughout their journey with you. 

The beginning phase of your customer journey is about attracting your client and motivating them to work with you. How can you stand out from other offerings? How can you personalise your interactions with potential clients? Are you or your team responding thoughtfully and promptly to new customers? Is your offer irresistible and focused on your client's needs and solving their problem? 

The middle phase is all about overdelivering and bringing the magic. You want to find ways to delight your customer as they begin working with you. Can you check in with your client to see how they have found your product or service? Can you provide a welcome gift or resource? Can you add some personal touches your customer wasn't expecting? In group settings, can you find ways to offer individual feedback? Can you share valuable resources with your clients after their initial purchase? 

In the end phase of your customer journey, you want to have your client leave on good terms. Referrals will be so important to you. There may also be the opportunity for repeat purchases in the future. Can you send them a message thanking them for their support and wishing them well? Can you respond to the feedback they have given you? Can you be flexible with your terms to ensure your customer feels heard and supported? 

Thinking through these suggestions and tailoring them to your unique product or service as you start planning and developing it will help ensure your success.