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Your First Checkout Page, Simplified

making sales Jun 08, 2025
Checkout page tips benefits price payment Alison O'Sullivan Coaching

 

Today, in 4 minutes or less, you’ll learn:   

  1. Tips for creating a clear checkout page for one offer.  
  2. The importance of highlighting benefits (not just features) and keeping the page short and focused.  
  3. You should test the page and then confidently share the link on social media, via email, or on your website. 

 

You’ve got a great offer — how do you make it easy for people to buy?   

The answer is that you need a clear, simple checkout page to share confidently. In today’s newsletter, I’ll walk you through creating one, even if you’re not “techy”.   

   

What’s a Checkout Page?   

It’s a web page where your customer:   

  • Sees the product or service you’re offering   
  • Sees the price and benefits   
  • Clicks a button to pay   

Platforms like Stripe, PayPal, ThriveCart, Shopify, Squarespace, Wix, Kajabi or even Canva websites can help you set one up — there is no need to overcomplicate it.   

 

Key Steps to Set It Up:   

 

#1 Pick a Simple Tool   

Start with Stripe or PayPal for payment links, or use your website platform’s built-in checkout tools.   

 

#2 Show ONE Clear Offer   

Keep the page focused: one product or service, price, and a straightforward call to action. Avoid cluttering it with too many choices.   

 

#3 Focus on Benefits, Not Just Features   

Don’t just say what they get — tell them why it matters. What will this do for them? How will they feel after buying?   

 

#4 Keep it Short and Straight to the Point 

A short headline, a few bullet points, the price (check the currency is correct), and the payment button — that’s all you need to start.  

You could also think about including the following:  

  • Clear information about the purchase, including key details and next steps, can be helpful (it is easier for the customer and leads to fewer questions for you).  
  • An image of you/your product.   
  • Testimonials that highlight benefits.   
  • The option of coupon codes to boost sales.  
  • Different payment options, such as different terms or multiple credit card/after-pay options.  
  • Any legal terms they need to agree to.  

 

#5 Test it yourself   

Run a small test payment to make sure everything works smoothly. Test the email, receipt, and thank-you page as well to ensure everything is correct.   

 

How to Share Your Page   

Once your checkout page is live, you can:   

  • Share the link on social media   
  • Email it to your list of contacts   
  • Add it to your website or bio link   

Remember, people can’t buy if they don’t see your offer — so get that link out there confidently!   

   

Final Thoughts  

You don’t need fancy tech or a perfect design — you need a clear offer and an easy way to accept payments.   

Start simple, get it live, and improve as you go.    

Let me know how you go.  

 

 

Whenever you're ready there are three ways I can help you:

1. Book a FREE 30 minute 1:1 live video consultation and get my personalised advice to help you in your business.

2. My course to help you start your own business is on the way! Look out for its launch soon.

3. Be sure to subscribe to my weekly newsletter - The Aspirational Mumpreneur. Each Monday morning you will be ready to start your week with my latest ideas and actionable tips.

 
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